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A lack of strong ties between small and medium sized enterprises and research centres hampers eco-innovations in the Baltic sea region. In parallel, there is untapped potential of implementing sustainable strategies in business, the example of which is a cohesive delivery of products and services. The ECOLABNET project sets up a network across the value chain of products that integrates product-service system designers, bio-based material researchers, 3D print technology providers, eco-branding specialists and business developers in order to drive sustainable eco-innovations, e.g. in medical diagnostics and electronics.